How We Drove Sustainable B2B Growth for Building Radar - Primarily Through SEO
Like many B2B companies, Building Radar aimed to strengthen its online presence without compromising capital efficiency. The team already had a powerful product offering but needed a robust inbound pipeline to unlock sustainable growth. By focusing on targeted SEO initiatives and a tailored content approach, we generated significant organic traffic, boosted lead volume and quality, and paved the way for long-term success.
The SCAILE team is fully committed, highly motivated, and consistently delivers impressive results. Their strategic insights and high-quality implementation helped us see a tangible increase in traffic and qualified leads. We couldn’t be happier!
Paul Indinger
Managing Director, Building Radar
organic leads
monthly organic traffic
global keyword rankings
pages created
Executive Summary
Sales insights as the basis of the content strategy
Premium content instead of classic SEO content
Useful lead magnets instead of 3-page-whitepapers
Global visibility overtaking better-funded competitors
Content & SEO established as a growth channel
About the case
Market Leader in AI-enhanced Revenue Engineering software
Building Radar, with its advanced AI mapping technology, needed to boost its online presence and drive quality leads. SCAILE implemented a targeted SEO strategy that significantly increased organic traffic and accelerated growth in a competitive market.o3-mini
The problem
Limited organic inbound pipeline
Little pipeline from Organic Search
So far grown mostly from outbound (cold email)
Some content live on the website but almost no traffic
No internal resources to really push content & SEO forward
Strong bias toward a sustainable capital-efficient channel
Our approach
Modern B2B Content & SEO
Keyword research with clear ICP focus
Content creation based on maximum product-content-fit
Seamless blending of SEO, case studies, and the product
Optimized content design for strong conversion rates
Actually valuable lead magnets like Google Sheets templates
The results
More Organic Leads, Increased Traffic & Higher Conversions
Expanded Keyword Coverage
Building Radar’s strategic content and technical enhancements led to more high-value rankings and broader keyword visibility in organic search.
Boost in Lead Quality & Volume
By targeting the right audience and optimizing user journeys, Building Radar saw a significant rise in both the quantity and quality of inbound leads.
Heightened Conversion Rates
Streamlined on-page experiences and relevant content offers translated into noticeable improvements in conversion, accelerating overall revenue growth.
SCAILE is not your ordinary agency
Compare us with the “classic agency” with which you may have already had bad experiences. Spoiler: We are proud to be different.
Exclusive focus on SEA & SEO
Specialized in startups & SMEs
Proprietary tech tools & workflows
Results-driven approach
In-house content & landing page creation
Agile collaboration methods
Commitment to long-term relationships
Experience with EU & US markets
Proactive communication at all times
Live KPI tracking dashboards
Daily Slack engagement
Transparent pricing with no hidden fees
This will be more valuable than most paid audits
Get an expert sparring session on your growth strategy
Talk to experts who work with startups & scaleups every day
The strategy call is 100% free and fully customized to your goals
The worst that can happen is getting a lot of new insights for free
Federico De Ponte
CEO @ SCAILE
Our partnerships and investors
Success stories we helped to achive
SCAILE significantly boosted our search rankings and generated a steady stream of qualified leads. Their SEO expertise has truly taken our visibility to the next level.
Paul Indinger
Co-Founder @ Building Radar
The best-performing lead database we’ve ever had—10x better than anything else we tried before. SCAILE’s structured approach delivered immediate value to our pipeline.
Marvin Rosian
CEO @ Valoon
Our online conversions shot up by 250% in just one quarter, adding another €150,000 in revenue. The results speak for themselves - SCAILE is the partner we needed!
Janka Oeljeschlager
Co-Founder @ HeyHoney
We’re super happy with how quickly and smoothly everything was done, and how holistic SCAILE’s solution was. Our new website’s performance is better than ever.
Jes Hennig
CEO @ Parto
We soared to the top of vital search rankings in record time. SCAILE’s professional approach made our organic traffic jump by over 110%, boosting leads and conversions.
Kjell Klingenberg
Chief Officer @ Peers
Partnering with SCAILE transformed our go-to-market approach. They helped us precisely define our Ideal Customer Profile, streamlined our lead sales, and enhanced our SEO efforts—resulting in a significant boost in both lead quality and online visibility. We couldn’t be happier with the results!
Carly Ostasiewski
Chief Officer @ ToolSense
